SCALED +106% in sales over 6 weeks

This partnership drove strategically aggressive growth and helped turn an Australian fashion brand into a household name, unlocking endless expansion opportunities and a $2.2M capital raise. All within one and a half years.

THE GROWTH

$550k to $2M

/month

THE RAISE

$2.2M

capitalraise

THE WIN

$2.3M

Best Month Ever

PLUS

International Expansion

+ Major Licensing Deals

Niche

Fashion & Accessories

+ Major Licensing Deals

Services

Paid Social

PHASE 1

The Strategy

THE CHALLENGE

Ahead of his highly anticipated grudge match with KSI, Tommy Fury, the undefeated professional boxer with a reality TV background, had a unique opportunity. significant media coverage, but Fury needed to: 

Cut Through the Noise: Stand out from the YouTube celebrity boxing hype and establish himself as a legitimate contender. 
Forge a Loyal Fanbase: While boasting a strong social media presence, Fury desired a more dedicated and engaged following. 
Craft a Cohesive Brand Identity: Develop a brand image that resonated with both his boxing aspirations and existing fanbase, paving the way for future opportunities.

PHASE 2

The rESULTS

Through this multi-faceted approach, Tommy achieved significant results: 

Earned Media Domination: Pre-fight media coverage positioned Fury as a serious force, not just a reality TV personality. The "TNT" brand identity received prominent exposure, boosting its recognition.
Fanbase Ignition: Increased engagement led to a more dedicated and enthusiastic following, translating into passionate online support and increased ticket sales. Even with a significant level of pre-existing interest, our strategies helped to solidify Fury's fanbase and ensure they were highly engaged leading up to the match.
Cohesive Brand Identity Established: Fury's brand image resonated with both boxing fans and his existing audience, laying the groundwork for future endorsements and partnerships. The "TNT" brand became a powerful symbol associated with his fighting style and personality.
Merchandise Foundation Set: A passionate and engaged fan base provided a strong foundation for a future merchandise launch, allowing Fury to capitalise on his growing brand and the established "TNT" logo.

By seamlessly integrating the "TNT" brand across various touch points, we ensured maximum exposure and solidified its association with Tommy Fury in the minds of fans and media alike.